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Insights

Notes on luxury ecommerce and retail technology

Practical writing for ecommerce, digital and technology leaders at established premium brands.

CommerceWhen Shopify Plus is no longer enoughShopify Plus is the right platform for many premium brands. Here is how to recognise the signs that yours has outgrown it, and how to weigh the realistic options.6 minute read
Luxury retailWhere high-value ecommerce journeys commonly failWhen a single order is worth thousands, the weak points are not the ones mass-market retail worries about, and each one is expensive. A walk through the journey, where it tends to break and what usually needs to change underneath.6 minute read
Performance & rescueHow to rescue an inherited ecommerce platformWhen the agency, freelancer or original developers have gone, a trading site can become something nobody fully understands. Rescue is usually possible without starting again, provided the work is done in the right order.6 minute read
CommerceHow to reduce dependency on Shopify appsApps let a Shopify store add features quickly, and many are excellent. Over time, though, an app-heavy store carries costs and risks that a premium brand should review with care.6 minute read

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